The Movement Club
SOCIAL MEDIA STRATEGY & CONTENT CREATION • PAID ADVERTISING • INSTAGRAM & TIKTOK MANAGEMENT • PROJECT MANAGEMENT
The challenge
Celebrity trainer and Dancing with the Stars pro, Lindsay Arnold, came to us looking to optimize their Instagram and build their presence on TikTok after a rebrand, looking to grow its overall revenue. As a self-funded start-up, they are reliant on acquiring customers profitably.
The solution
Our team went to work and developed organic content and paid advertising growth strategies meant to maximize membership sign-ups, engage and retain current customers, and build brand awareness. Through aesthetic, aspirational content based on each buyer type and distinct parts of the customer journey, we were able to maximize the time and money spent on social.
The outcome
Through organic social and paid advertising, we were able to:
triple the email list in the last 6 months
achieve 200% YOY revenue growth
double social media following in less than a year
average 3.5X net ROAS for paid advertising
increase in subscriptions by 77% since Oct 2024
