Creative work without the hassle
At Ern & Lu, we take the guesswork and stress out of branding and social media so that you can feel confident in your message, create content with purpose, turn followers into buyers, and regain the time you so desperately crave.
We work with you in short sprints to solve your unique challenges with practical time-saving solutions and connect your brand with clients & customers with shared values fast.
We are here to help you…
Stop doing all the things
By not doing everything, you are allowing yourself to be the visionary that you are.
Get things done quickly
Our process is fast and simple. All projects are complete in a month or less.
Share with confidence
Showing up online can be intimidating. Let’s build a plan to get you seen based on your unique skill set.
What we do best
In our simple two-step process, we’ll dream, strategize, and implement to bring your vision to life with ease. We’ll provide the practical tools you need to meet your next milestone.
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Get seen and remembered by those who want your product the most. We will help you where you are - whether is it starting from scratch or refining your message and look. Some examples of how we can support you with your brand identity: strategy, storytelling, naming, positioning, messaging, logos, packaging, and more!
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So many brands know that social media works, but don’t know how to use it to their advantage or fit it into their already busy life. We work with your schedule and skills to build effective, unique-to-you organic and paid strategies on Instagram, Pinterest, and TikTok to drive sales, engagement, and raving fans. We amplify our clients’ effots with Influencer Marketing & Strategic Partnerships as well.
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Capitalize on your social efforts by connecting with your only owned platform, email marketing. We’ll focus on sales, retention, and community-building to take your already successful brand to the next level.
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Know what you want to see in your visuals but don’t quite know how to make it come to life? That’s where we come in! We have you covered from at-home iPhone photo and video strategies to full-on photoshoots.
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Have product market fit, but something about your messaging or positioning isn’t quite landing? We will help you get clear on what you need to get you in front of new ideal customers every single day.
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Bringing a new brand to market or launching a new SKU? Let’s work together to build buzz and sell to customers who cannot wait to get their hands on your product. No more launching to crickets!
Meet the Team
With cute pups at our feet and a heart for helping business owners make the most of their time spent on branding and marketing, our mission is to help you use data to drive results, create systems that allow you to work smarter instead of harder, and have fun while building expanding your presence and attracting the customers of your dreams. Ultimately, we take the guesswork out of branding & marketing your business.
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My first clue that wellness might be my calling was when I was mini, telling all the kids at Gymboree how to do the exercises correctly. While I don’t remember tiny coach Jess, anyone that knows me isn’t surprised. From that early moment of enlightenment, I have immersed myself in the world of wellness.
After being a collegiate athlete with a kinesiology degree and starting a personal training business right out of college, I have gone on to own a corporate wellness business, a fitness events business, and now a branding and social media studio. Let’s just say the ability to adapt and create practical tools and systems, as well as being endlessly curious have helped me thrive in this field for over 20 years!
While I have held a lot of certs in my day (CSCS, NSCA-CPT, E-RYT, CrossFit, ACE, Schwinn Cycling, AFAA, ACSM, to name a few), I can tell you from experience that taking action in your business, being adaptable, and learning the skills to effectively brand and market your business is even more important for your long term success.
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Since the moment I first logged on to MySpace, I’ve been in love with the world of social media. I was a bit of a Twitter nerd in college (Instagram didn’t exist yet!), and I fell into my first paid social campaign when a friend asked if I would tweet a few times about his house party. When the night of the party came, people were spilling out of the house and into the street. The tweets did their job and my accidental career began.
I graduated with a degree in Public Relations and I jumped into the communications world, spending time in non-profit communications, in employer branding at Amazon, and onto broadcast media at KOMO4 (Seattle’s ABC affiliate).
I loved my field, but something felt off. I had been a collegiate athlete, and I missed the world of fitness and the feeling of being on a team. To cater to my athletic side, I started collecting fitness certifications after work at my day job. To keep up with the latest social media trends (and to document all my wellness shenanigans), I started a blog that grew a loyal following. I began taking on paid brand partnerships, giving my personal-trainer friends advice on how to run their Facebook pages, and hosting yoga workshops I could sell out with my social media skills.
I left the corporate world to start my own ventures combining my loves of fitness and communications. With my business partner, Jess, I co-founded a branding and social media studio. In May of 2022, I gave a TED talk on wellness culture. To build a great brand, you need a great story. And I genuinely believe that EVERY person and brand already has a great story, but if you aren’t telling the story to the right people in the right way, you’ll never see the growth you deserve.
Our over 20 years of experience in the wellness space helps us connect with our clients on another level. While we build epic brands and marketing strategies for innovative companies, we are also fully integrated within the wellness world. From owning personal training and health coaching businesses, teaching yoga, and even working as influencers in the space, we have a clear understanding of your target market - their problems, their objections, and the language they use.
Who are Ern & Lu?
Our dogs! Naming our brand after our dogs Ernie (Jess) and Lucy (Lizzie) is a reflection of our values. We believe that brands shine brightest when they’re unapologetically themselves, believe hard work can be fun, and that dogs make everything better.
Ern
Ernie is a true beach boy and is always in search of an adventure. He’s not so hot on vacuums, or when he doesn’t get the cheese he is pining for. He is often referred to as an “adventurous, precocious rapscallion”.
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Lu
A $100 dog DNA test confirmed that Lucy’s breed is “super-mutt”. She enjoys harmonizing with sirens, playing tug-of-war, and idolizing her older sister Maxi, a sassy Rat Terrier.