5 Free Tools to Instantly Level Up Your Digital Marketing
Make sure the content you’re producing gets seen
Building a brand changes you. Ok, sooo, it significantly alters the way you spend your time on a daily basis, but there’s a whole lot more that you can be doing to minimize the overwhelm that comes along with creating content—and helping that content reach its full potential.
There’s more to it than simply putting up a blog or Instagram post. Getting your content seen takes patience, planning, and a little help from some digital marketing tools. Look, we’re not saying that these tools will instantly make you go viral, but they will save you time and limit the guesswork that comes along with content creation.
While there are exactly one million tools out there that you could use, here are the 5 we suggest trying out that can make an impact on your content marketing today!
Our 5 Favorite Digital Marketing Tools
Sharethrough Headline Analyzer - You've written amazing content. Now you just need to get somebody to read it! There are lots of different headline analyzer tools right now, but this one from Sharethrough analyzes results in a few different ways to help you make an informed decision based on your genre of content. It also goes above and beyond by explaining the why behind low scores so that you can figure out how to improve your click-through rate. Pro tip: Use this for more than just blog posts! We also love using it for email subject lines and social media calls to action.
Planoly - You could spend all day, every day, on Instagram and still feel like you have more to do. Planoly takes the stress out of IG by determining posting windows that your account will perform best during. We also love the example grid feature that allows you to mock up the order of your photos before you post them so you can create the most aesthetically pleasing grid. Pro tip: You can save groups of hashtags to automatically apply to your posts when you schedule them out instead of rewriting them each time.
Flick - Unlike other social media generators that simply pull lists of hashtags with the most tags, Flick analyzes your Instagram profile to find hashtags that are relevant to the size of your account, average reach of your posts, and that have ideal engagement rates. For example, if your account is small and just starting out, Flick will suggest hashtags with a smaller reach (ex: NOT a hashtag that has been used millions of times) to ensure your posts are getting in front of the right eyeballs. Flick also allows you to sort hashtags by “competition score”, which allows you to find unique hashtags with high performance that your competitors likely haven’t discovered. Flick also allows you to save endless groups of hashtags within your dashboard so that you aren’t constantly starting from scratch. Pro tip: Although intended for IG hashtags, we also use Flick to generate great suggestions on YouTube tags!
SHORBY - SHORBY is a tool that creates custom landing pages using a single link housed in a social media bio so that you can house multiple links, documents, or resources in one place. Aside from a chic, minimal design, SHORBY allows you to drop in your Facebook pixel so that you can retarget users who’ve clicked through your email link in bio to learn more about your offerings. Pro tip: You can create a few different landing pages to easily switch between during promotions, seasons, etc.
Flodesk - Flodesk is, without a doubt, the most visually appealing email software on the market right now. Plus (for now at least!) Flodesk retails for a single flat rate no matter the size of your list or amount of sends. Flodesk’s design focus allows branding to seamlessly flow between platforms for a thoughtful customer experience. Pro tip: Flodesk’s robust segmenting system is a powerful way to precisely target your audience.
If you find that you love any of these tools, make sure you pass them along to a fellow business owner. Great tools aren’t made to be a secret!