5G Open Innovation Lab
BRAND IDENTITY • BUSINESS ASSETS • EMAIL & DECK TEMPLATES • CUSTOM ICONS
The challenge
5G Open Innovation Lab, a collaborative, development-focused ecosystem of startups, industry leaders, technical experts, and investors came to us to establish a messaging framework and consistent visual brand that could convey the true potential of edge computing, 5G, and beyond.
The solution
In addition to a comprehensive visual brand guide and messaging framework, the Ern & Lu team developed a cohesive set of business assets that make it simple to complete day-to-day tasks including newsletter templates, presentations, white paper decks, business cards, and email signatures.
The outcome
A comprehensive style guide that all partners can use within the 5G ecosystem
The 5G team was able to successfully launch a new website with the help of the brand guide and photography direction
Their brand is recognizable across all channels from outreach to education
